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Mini Brand Package Intake Form

Brand Name

1. Is there a unique story behind the brand name?

For example: 'Our name comes from the founder's childhood pet, symbolizing loyalty and warmth.'

2. Who is your ideal customer/audience? Age, gender, interests.

For example: 'Women aged 25-40 who love sustainable fashion, yoga, and eco-friendly living.'

3. What does the brand offer?

For example: 'Handmade organic skincare products, subscription boxes, and online workshops.'

4. What differentiates you from the competition?

For example: 'We use upcycled materials and partner with local artisans, unlike mass-produced competitors.'

5. What is the main vision of the brand?

For example: 'To become the leading sustainable lifestyle brand empowering conscious consumers worldwide.'

6. What words best define the brand's personality?

For example: 'Authentic, vibrant, approachable, innovative.'

7. Name at least one competitor brand and share a link to their website if available.

8. What aesthetic references could you share (even if they don’t have an exact thematic connection)?